Key Takeaways
- The smartphone market is projected to develop by 6.2% in 2024, pushed by “pent-up demand” for cellphone upgrades.
- Apple’s iOS is forecasted to outpace Android development in 2025.
- AI is not deeply impacting smartphone demand but, however might increase gross sales if a ‘must-have’ function seems.
Smartphone manufacturers will probably be smiling about this information. The Worldwide Information Company (IDC) has projected that the worldwide smartphone market will develop 6.2 p.c in 2024, with shipments reaching 1.24 billion models. The expansion in smartphone shipments is primarily attributed to “pent-up demand for machine upgrades.” After years of waning demand, this can be a constructive indicator for the smartphone market.
The information is even higher for Apple, as iOS is projected to develop by 3.1 p.c year-over-year in 2025, outpacing Android’s forecasted development of 1.7 p.c in 2025. Nevertheless, in 2024, Apple’s iOS solely grew 0.4 p.c in comparison with Android’s 6.2 p.c development in the identical interval, so the corporate is enjoying catch-up in a way.
Apple is experiencing unprecedented development in rising markets like India however is dealing with challenges within the U.S., China, and Europe, the place the competitors and market saturation are strongest, hindering development. However issues are wanting up for the Cupertino-based firm.
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AI is not promoting a number of telephones but, nevertheless it might quickly
Apple Intelligence might end in extra gross sales, if a ‘will need to have’ function seems
In October, Apple lastly launched Apple Intelligence after a lot anticipation. Nevertheless, the IDC says AI options aren’t considerably impacting market demand. Why? The dearth of a “will need to have” function.
“Whereas we proceed to imagine GenAI will revolutionize the consumer expertise within the years to return, extra investments are wanted to extend shopper consciousness and introduce a ‘will need to have’ function that can rush customers to the shop and create that tremendous cycle which everyone seems to be ready for,” stated Nabila Popal, a senior analysis director with the IDC.
It is a truthful evaluation by the IDC. Whereas lots of the new AI options on each iOS and Android are intuitive, there is not a function but that has made me really feel that I want to purchase a brand new cellphone to entry it. If Apple can discover that “must-have” AI function, it might propel iPhone gross sales. Proper now, many AI options on smartphones are restricted to premium/flagship gadgets. The IDC anticipates that AI options will probably be accessible on most lower-priced telephones by 2028, “probably reaching 70% of the smartphone market.”

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