IFA Launches Innovation Awards to Set the Stage for a New Century of Expertise Breakthroughs

The initiative, introduced on June 24, 2025, is the most recent transfer by IFA Administration GmbH to reinforce the occasion’s world positioning as a platform for essentially the most important and forward-looking developments in expertise. The awards are supposed to assist retailers, media, and shoppers determine “the Better of IFA” by shining a lightweight on cutting-edge developments in areas like synthetic intelligence, mobility, related well being, sustainability, and accessibility.

“The IFA Innovation Awards will acknowledge the Better of IFA, rewarding the unimaginable progress being made in dwelling and shopper expertise,” stated James McGough, Managing Director at Clarion Occasions, one among IFA’s joint organizers. “By highlighting best-in-class merchandise… IFA will assist retailers, patrons, shoppers, press, and media determine the manufacturers which might be really shaping how we stay, work, and play.”

Entries will probably be reviewed by an impartial jury of worldwide specialists, together with tech journalists, product designers, and trade leaders. I’m very excited to be one of many judges of the IFA Innovation Awards! The purpose is just not solely to award excellence but in addition to offer a clear course of for figuring out significant merchandise and design improvements launched on the occasion. Firms have to apply before August 16th.

Past the Awards, Celebrating a Century of Innovation Showcases at IFA

Picture courtesy of IFA

The introduction of the Innovation Awards follows the success of IFA 2024, which celebrated the a centesimal anniversary of the commerce present. That centennial version drew over 215,000 attendees from 138 nations, together with greater than 133,000 commerce professionals, reaffirming IFA’s position as an important assembly level for the worldwide shopper electronics and equipment industries.

German Chancellor Olaf Scholz formally opened the a centesimal version, underscoring IFA’s nationwide and worldwide significance. The present featured important developments in good houses, AI-driven home equipment, well being and wellness expertise, and sustainable innovation. From foldable shows to next-generation sound programs and energy-efficient dwelling options, the expertise on show mirrored each the heritage and way forward for the occasion.

Now we have been reporting from the IFA show floor in Berlin for the past 12 years, offering real-time protection and hands-on insights into essentially the most thrilling bulletins. Our IFA 2024 highlights and Ubergizmo’s Best of IFA 2024 Awards captured a number of the key improvements showcased in the course of the centennial version of the present.

Picture on the left: Leif Lindner on stage at IFA 2023, earlier than the rebranding of IFA 2024, image on the appropriate

Now, with the a hundred and first version of IFA on the horizon, the IFA Innovation Awards provide a brand new mechanism to formally acknowledge groundbreaking concepts and merchandise that may form the way forward for shopper expertise.

This new path additionally displays a strategic shift below the management of Leif Lindner, who turned CEO of IFA Administration GmbH in mid-2024. I interviewed him in August 2024, just a few weeks earlier than IFA 2024. On the time, he spoke candidly about his priorities for the present’s evolution and its relevance in a fast-changing world tech setting.

Lindner introduced a long time of expertise from senior roles at Samsung and Sony, and he had a deep understanding of IFA from each the exhibitor and organizational views.

As a part of the IFA 100 program, the occasion additionally underwent a rebranding effort geared toward clarifying its id and renewing its enchantment to each enterprise audiences and the broader public. In our interview, Leif Lindner emphasised that this was not only a visible refresh however a strategic transfer to reposition IFA as a year-round platform targeted on innovation, perception, and worldwide relevance. The up to date model id aimed to raised replicate IFA’s twin concentrate on trade and life-style, and to organize the present for its subsequent part of development.

He emphasised that innovation at IFA isn’t nearly product bulletins—it’s about storytelling, inspiration, and world influence.

“This isn’t about making IFA larger. It’s about making it extra related,” stated Lindner “We wish to sharpen the positioning of IFA because the place the place enterprise will get finished, the place essentially the most thrilling product launches occur, and the place the trade will get impressed.”

The IFA Innovation Awards embody that mission, offering a curated framework to determine and have a good time modern merchandise and firms showcased on the present.

As IFA 2025 prepares to open its doorways for the a hundred and first time, the newly launched Innovation Awards sign a renewed dedication to shaping the way forward for expertise, not simply as a platform for product debuts, however as a worldwide discussion board for excellence, creativity, and imaginative and prescient.

Ubergizmo will return to Berlin this September to offer complete protection of the Innovation Award finalists and winners, in addition to all the important thing bulletins. Keep tuned.

Filed in Announcements >Events. Learn extra about Awards, Editorpick, IFA, IFA 2023 and IFA 2024.